"Makes anything easier to swallow."
"Green by circumstance. This car pollutes little because only a few can afford it."
Save the Children: Trash Bin
"I eat better than 60% of the world’s children."
"Shoot your girlfriend."
Bowel Cancer: Give a Shit
"Give a shit. Get tested."
Codeacademy: What Most Schools Don’t Teach
Carlsberg: Friendship Test
“A phone call in the middle of the night: your best friend is in trouble. Would you go out and help him? Carlsberg tests some friendships. What would your friends do? Are they true mates?”
McDonald’s: Cuenta Conmigo
"This McDonald’s ad pays homage to all the parents out there. It’s in Spanish, but you don’t have to understand the language to be moved."
Elevator Murder Experiment
“What would you do if you walked into a murder in progress? Two guys asked themselves the same question and staged a murder-in-progress inside a New York City elevator. Hidden cameras recorded people’s reactions. What would you do?”
Heineken: The Candidate
“Standard questions. Prepared answers. If job interviews are all the same, how to find the right talent among 1734 applicants?”